E-commerce refers to the buying and selling of goods and services through online platforms. It allows businesses to reach a global audience, offering products and services 24/7. With features like secure payment gateways, product catalogs, and user-friendly shopping experiences, e-commerce enables businesses to streamline transactions, manage inventory, and deliver products efficiently. Whether you're starting an online store or expanding your current business, e-commerce solutions provide the tools needed to enhance customer engagement, boost sales, and drive growth in the digital marketplace.